If you’ve sketched on paper, scan or photograph your design and create a vector version of it. When you have a design that works, formalize it with Adobe Illustrator. If a design isn’t working, try referencing a different font or switch to all capitals. Ambigrams are inherently tricky to design - don’t get discouraged by your first draft.
The kerning and spacing of letters varies depending on which way it’s read, so keep that in mind when sketching your shapes. “There are a lot of layers to ambigrams that make it work, but if it doesn’t work, it’s very obvious,” according to lettering artist Robin Casey. See where the letters line up and experiment with shapes. If you need a place to start, try exploring Adobe Fonts - you may find the inspiration you’re looking for.Īmbigrams are word puzzles, so broaden your mind by sketching out your word several times. Understanding the flourishes and serifs used in medieval or gothic fonts can give you more tools to use when designing and warping letters for your ambigram design. “By looking at motifs and design styles from different cultures, you can build your frame of reference,” explains artist and designer Arnold Pander. Research different fonts and iconography.
Some letters can’t be transformed into others, and short words can’t magically become lengthy sentences when flipped upside down.Ģ. What will your ambigram say? Whether it’s a phrase or a simple word, be cognizant of the limitations of ambigrams.
